SEO (Search Engine Optimization): What is SEO?
SEO is a process which help to optimize your website with the of different online marketing methods. It is the process to increase visibility of website and webpages on SERP (Search Engine result page)SEO are organic & Inorganic. Inorganic is those types of process in which you have to paid search engine & helps a website to get traffic faster. This type of process is called as SEM (Search engine Management).According to the SEO team & experts people prefer organic process rather than inorganic. The reason behind is that in Inorganic people have pay to search engine on CPC & other different charges apply. In organic it’s totally free because it used two methods called on & off page optimization This process is called as SEO (Search engine optimization).
Now, Let us know what is on & off page optimization.
On page Optimization:
In this methods, SEO expert’s uses good content, good keywords, using keywords to every page, setup google analytics, taking helps of google console, Google keywords, robot.txt, sitemap.xml etc.
Off page optimization:
In this methods ,SEO expert’s uses link building methods, increasing link popularity by submitting open directories, search engine submission, social bookmarking, article marketing, Blog Marketing etc.There are different methods for optimizing your website.
White HAT SEO:
It follow search engine rules & regulation to optimize the website. It is also ensured that the content which you are going to publish on your blog or website must be according to the user point of view not according to search engine. Good quality of webpages. Keyword density must be checked. Follow google webmaster guidelines. Always you should try white HAT SEO never try to fool the site visitor.Black HAT SEO:
It always used to redirect the user to the website to rank in search engine. Using method of cloaking which means when user hover the mouse on anything on website it redirect to the other website. Using repeating keywords in Meta tags this is called as meta tags stuffing. Another repeated keywords used to increase the count & density of the page is called as keyword stuffing.
Gray HAT SEO:
In this, it is the combination of Black HAT & White HAT SEO.
Website Audit: What is website audit?
1. Checked the titles of the page.2. Meta Descriptions to pages are there or not.
3. Meta keywords to pages are available or not.
4. Alt tags are used with images are used or not.
5. Domain checked.
6. Site verification on different search engine.
7. DNS checked.
8. Google Analytics.
9. Check Crawling Error.
10. Site must be search friendly.
11. Redirect issue checking.
12. Custom 404 Error Page Checking.
13. Robot.txt is working or not.
14. Heading Tags, Search Friendly URLs,contact form,rss feed etc.
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