SEO (Search Engine optimization): What is SEO?

SEO (Search Engine Optimization): What is SEO?

SEO is a process which help to optimize your website with the of different online marketing methods. It is the process to increase visibility of website and webpages on SERP (Search Engine result page)
SEO are organic & Inorganic. Inorganic is those types of process in which you have to paid search engine & helps a website to get traffic faster. This type of process is called as SEM (Search engine Management).According to the SEO team & experts people prefer organic process rather than inorganic. The reason behind is that in Inorganic people have pay to search engine on CPC & other different charges apply. In organic it’s totally free because it used two methods called on & off page optimization This process is called as SEO (Search engine optimization).

Now, Let us know what is on & off page optimization.

On page Optimization: 

In this methods, SEO expert’s uses good content, good keywords, using keywords to every page, setup google analytics, taking helps of google console, Google keywords, robot.txt, sitemap.xml etc.

Off page optimization: 

In this methods ,SEO expert’s uses link building methods, increasing link popularity by submitting open directories, search engine submission, social bookmarking, article marketing, Blog Marketing etc.

There are different methods for optimizing your website.

White HAT SEO: 

It follow search engine rules & regulation to optimize the website. It is also ensured that the content which you are going to publish on your blog or website must be according to the user point of view not according to search engine. Good quality of webpages. Keyword density must be checked. Follow google webmaster guidelines. Always you should try white HAT SEO never try to fool the site visitor.

Black HAT SEO: 

It always used to redirect the user to the website to rank in search engine. Using method of cloaking which means when user hover the mouse on anything on website it redirect to the other website. Using repeating keywords in Meta tags this is called as meta tags stuffing. Another repeated keywords used to increase the count & density of the page is called as keyword stuffing.

Gray HAT SEO:

In this, it is the combination of Black HAT & White HAT SEO.

Website Audit: What is website audit?

1. Checked the titles of the page.
2. Meta Descriptions to pages are there or not.
3. Meta keywords to pages are available or not.
4. Alt tags are used with images are used or not.
5. Domain checked.
6. Site verification on different search engine.
7. DNS checked.
8. Google Analytics.
9. Check Crawling Error.
10. Site must be search friendly.
11. Redirect issue checking.
12. Custom 404 Error Page Checking.
13. Robot.txt is working or not.
14. Heading Tags, Search Friendly URLs,contact form,rss feed etc.
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SEO Keywords

SEO Keywords: What is SEO Keywords?

SEO keywords are the phrases and words which is used to match with user or customer are searching on search engine.You have use high quality & relevant keyword for you blog, e-commerce ,article that why the customer or user can visit your website easier.

How you able to use better SEO Keyword?

There are few steps which helps you to search better SEO keywords:

• You have to think like customer or user who search their query on search engine.
• You must have to use suitable theme that user be able to find it easier.
• Sometime you should have to be specific that why  you should seem different from their website.
• Not excess but you use negative keyword that also help you to rank.
• You use keyword planner from the different tools. 

Everyday you have to look how people are searching products online and keep eyes on that keyword.Competitors in market are more and you have to grow with that competitor with right & specific keywords.
The SEO keywords are more relevant to up grow the market online because traditional marketing strategies are high cost.

How to find  best SEO Keywords tools ?

There are many methods to search better keywords .There are many online tools which helps you to find better keywords & also show the traffic ,competitors with that specific keywords.I have to give further link below which helps you to go that  website.According to me Google Adwords is best platform to search and know the better keywords for your website.

• Google Adwords 
• Moz's Keywords Explorer
• Keyword tool
• SEMrush
• wordtracker.com 

 Above five SEO Keyword planner is just for you acknowledgement but their are more SEO keyword planner tools available on website. We need to just go and visit these website and search the keyword you think user used to search on website for specific product ,article. 

Tips to find best SEO keywords?

If you think like a customer you will grow in this SEO field.There are some tips to search better SEO Keywords:-

1. For advertisement, you have to use keyword between 5 to 15 keywords per ad group.
2. Every time you have to group your keyword according to your product, services, other categories.
3. You use the specific keyword which customer describe when they purchase your product or have to visit your product by using that specific keywords.Keyword not exceed more than 2-5 words
4. Every time pick keywords carefully & grouped the similar keywords.
5. Always pick the right number of keywords.

How you SEO keyword rank your website?

After doing above stuff you are able to find better SEO keyword.you have to find better traffic on the article or product.The question is" how you get better traffic by using most traffic keyword". 

 You use these keyword

• Page Titles (When you use the page title of that specific keyword)
• Meta description (You have to use that specific keyword )
• URL structure (You must see that your keyword is used in URL link)
• Body tags (Body tag is also important)
• Image SEO
• Bold & Italic Tags

When you are using your keyword for anything keep in mind the keyword must be relevance & density.This is important because it helps you to  increase  traffic on your website.


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